Transport is an important element in the emancipation of women, enabling them to leave the home.
Women quickly embraced cycling and motoring. All our Motoring material is digitised through the Toyota Project (now archived) and there are selections from the Bicycles section and other transport sections. The John Johnson Collection sections relating to Shipping Lines and Cunard Lines have been enhanced by the donation of the Sayers Collection of Ocean Liner Ephemera.
The Bicycles and Motor Cars sections include advertisements, catalogues, greetings cards, etc and also document important changes in women's attire.
The Toyota Project charts women's motoring dress from hideous dust coats, through fashionable furs (necessitated by cars open to the elements) to everyday dress and the complete acceptance of women at the wheel. Women cyclists and (to a lesser extent) motorists were also popular with advertisers wanting to express the modernity of their products.
More passive images of women travelling by ocean liner, rail, etc. can also be found in the relevant sections, as well as in Advertising.
From right to left:
Motoring Dress from Dunlop Catalogue. JJColl: Motor Cars 8 (MOT-245)
Advertisement for Stower's Lime Cordial, 1890s. JJColl: Soft Drinks 2 (23)
Advertisement for Fry's cocoa and milk chocolate, c. 1910. JJColl:
Cocoa, Chocolate and Confectionery 2 (71a)
Advertisement for Lifebuoy soap, c.1900-1910. JJ Coll: Soap 4 (76)